Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high street favourites.

Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.