FitFlop is renowned for making incredibly comfortable sandals, sneakers, shoes and boots.

A British footwear manufacturer, retailer and wholesaler, it’s sold over 19 million shoes since being founded in 2007.

FitFlop believes you can do anything when your feet feel great, so have collaborated with expert biomechanists to create beautiful shoes that are ergonomically and biomechanically engineered to make people feel fantastic.

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world. Women are busy, which is why every single shoe, sandal and boot in the FitFlop collection has been designed with them in mind, because in our mind, all woman are superwoman…

Uma Thurman is set to feature in FitFlop’s Spring/Summer 17 global advertising campaign. Chosen for her strength, elegance and individualism, Thurman is proud to be the brand’s first chosen Superwoman. The campaign will feature worldwide in major world cities from London to NYC, Milan to Amsterdam and Hong Kong to Tokyo.

Today, each sandal, sneaker, shoe and boot FitFlop makes is expertly engineered with one of its patented (or patent-pending) multi-density technologies.

So you can have that ‘happy Fitflop feeling’ every ‘wear’.