Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!

We focus on putting HER first, providing her with an expert fit in luxurious styles, at affordable prices. Our unique shopping destinations, mobile & desktop sites and convenient delivery options, allow her to fit shopping into her busy lifestyle. We pride ourselves on a superior fit, outstanding customer service and our inclusive size offering; with lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18.