boohooMAN is a dedicated standalone site, catering exclusively to the menswear customer. Born from boohoo.com, boohooMAN is fashions best kept secret in menswear. Focusing on clothing, footwear and accessories, like its sister site there is an emphasis on choice, with new styles dropping every week. Combining cutting edge design with an affordable price tag, boohooMAN push boundaries to bring you the latest styles for less of a strain on your wallet. The brand is targeted at a trend led; price conscious consumer and the core target demographic is 16-24.