The Percy & Reed brand was created by two of London’s leading hairdressers Paul Percival and Adam Reed. Both had decades of experience jet-setting around the world, creating beautiful hair for the A-list. In 2007 the Percy & Reed salon was founded on Great Portland Street in London’s iconic West End. In order to bring The Effortless Way To Seriously Good Hair™ to more people, they joined forces with established business woman, Shannon de Boissard. Together, they created and launched the chic and quintessentially British Percy & Reed product range you know and love today. They incorporated all their know-how into creating high-performance, multi-tasking products, making it easy to achieve beautiful salon quality results at home.