Co-founders (and good friends) Liz, Lisa and Jane came up with the idea for Mint Velvet in 2009, over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, they had outgrown fast fashion and wanted luxurious, effortless pieces they could just slip on, nodding to the trends in a relaxed way: the concept of Relaxed Glamour was born.
13 years on, we’re known for our easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches – after all, it’s the little things that make life lovely, so you should never underestimate the power of a great outfit on a bad day.
