Great Plains is a UK clothing line which creates a unique mix of fashion-led and classic pieces with a strong focus on quality. Great Plains was launched in 1989 as a collection of relaxed, informal, timeless classics at affordable prices. The range celebrates style, comfort and simplicity allowing women to update their wardrobe effortlessly with key pieces each season. Designs have evolved from a range of great individual items to a collection of versatile and interchangeable pieces. The range covers all categories from fashion to basic tee, from cropped trousers through to formal work wear, from fine gauge knit to chunky cardigans and also includes a line of stylish accessories and jewellery. The Great Plains customer is a woman who desires comfort and simplicity in a stylish and modern way.