On our mission to make the world a little brighter, we created the ultimate, quick dry beach towel. Since then, our innovative product range has expanded to include hair wraps, home towels, ponchos and even a Kids & Babies’ range.

Since March 2020, a percentage of our profits have gone to charities we love and care about. In the last few years, we’ve made gradual changes to minimise our environmental impact, while giving back to causes we care about. We want to build a brand that future generations will be proud of.

Since the start of 2021, all of our products are made from 100% recycled materials, and all packaging is biodegradable. We’re quite proud of this, so you’ll probably see us talking about it quite a lot.