Established in 1993, Choice Store is one of the UK’s leading independent retailers for cutting-edge luxury fashion. With brands including Moncler, Stone Island and Polo Ralph Lauren, Choice Store brings an elevated fashion experience to your wardrobe needs. Choice Store’s mission is to provide luxury fashion and style the nation. Our ethos is all about the consumer and we will go to all ends to ensure their experience is the best it possibly can be.

Our buying teams only work with the best fashion houses in the industry and we are always looking out for brands that bring a little something different to the table, but never compromise on style. As well as providing top end products, our service teams work around the clock to make sure the customer is always looked after. From the moment a customer visits the website, to the aftersales support & care, our team are always refining and improving the experience for the consumer.