Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the earth and its communities. The brand was developed by celebrity hair stylist horst Rechelbacher, a pioneer of holistic beauty and a champion of environmental responsibility. Today, Aveda is a leader within the professional haircare, skincare and make-up industry. Within the UK, Aveda has over 450 salons where guests are offered a range of beauty and grooming treatment services. All Aveda products are cruelty free, petroleum free, ethically & sustainability sourced and naturally derived.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.