THOUGHT YOU KNEW NATURAL? THINK AGAIN! Welcome to the world of natural innovation and the latest ingredient biotechnology. You deserve results, and it's our goal to give you natural beauty, precisely. We believe you should never have to compromise ethics in favor of efficacy. That's why we're 98% nature-derived, Non-GMO, and vegetarian with a large vegan offering, Plus, we're gluten free and cruelty free - we never test on animals.